Spirit
overview
Frankie Muniz is #notinthemiddle with Go Comfy
In 2024, Spirit launched its new Go Comfy travel option - an option that includes a blocked middle seat, giving the Guest major elbow room. But how do you tell the world about a seating option that they’ve never seen before? We knew there was no one better to tell the world than Frankie Muniz, an iconic middle child. We partnered up with Frankie to show the world that he’s #NotInTheMiddle anymore.
Results
$7M
earned media value
195
editorial media hits
+49%
increase in social engagement
+93%
increase in TikTok engagement
“Frankie Muniz Is Just Like Us and Hates the Middle Seat on Airplanes”
Frankie Muniz is no longer in the middle in Spirit Airlines spot
AdAge
Frankie Muniz Is Just Like Us and Hates the Middle Seat on Airplanes
Yahoo! Entertainment
Spirit Airlines Launches New Ad Campaign With ‘Malcolm in the Middle’ Star Frankie Muniz
Travel Pulse
Spirit Airlines Presents #NotInTheMiddle Starring Frankie Muniz
Trend Hunter
Frankie Muniz Joins Spirit Airlines to Promote New #NotInTheMiddle ‘Go Comfy’ Travel Experience!
Travel and Tour World
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