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Spirit

Man in a flowery shirt sitting in a Spirit airplane with the window shades half open with sunlight peaking in
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We made Spirit Airlines “More Fly”

This year, we told the world what Spirit lovers have always known: Spirit is More Fly. The airline has long faced a perception problem, with a huge gap in that perception between those who flown with Spirit and those who haven’t. 

We set out to tell everyone just what they were missing - particularly following the introduction of Spirit’s new travel options. From the unbelievable elbow room to the luxury of the Big Front Seat, the Spirit experience is way More Fly.

“Spirit Airlines is ‘More Fly’ in its first national brand campaign”
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Poster
A man swimming in crystal clear blue water with text saying let your tan lines decide when you leave
Text saying work will go on without you laid on top of a woman drinking out of a pineapple with a little umbrella and straw in it
A man and a woman in pajamas outside in their backyard feeling like million$ for ten$
A Spirit billboard saying to be the CEO of your PTO
Man looking down the center aisle on a Spirit airplane
Woman lifts a cocktail with a closed laptop on the table
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